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And they’re meant to be a combination of photos and videos, similar to what’s available on Lively.

Plus, you can narrate the content if you’d like, to describe the imagery you’re showing.

This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.

As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.

However, a later version of the app will allow for a semi-permanent way to keep them.

(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.

In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.

So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.Hinge, for example, will now allow users to augment their user profiles on the service with video.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.This continues the dating service’s larger mission of helping users find relationships, not casual encounters.

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