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Were it not for the internet, they would probably never have met. Yet thanks to Joe Schwartz, an author of a 20-year-old dating advice book, “gratifying relationship” is still the term that sticks in my mind when contemplating the end-goal of internet dating tools.

It is written by someone whose core expertise is staring at startup funding data and coming up with trends. We’ll start with the initial observation that while online dating is a vast and often very profitable industry, it isn’t a huge magnet for venture funding.

In 2018, for instance, venture investors put 7 million globally into 27 startups categorized by Crunchbase as dating-focused.

While that’s not chump change, it’s certainly tiny compared to the more than 0 in global venture investment across all sectors last year.

The latter is due to a handful of giant funding rounds for China-based startups. In 2018, for instance, nearly 80 percent of dating-related investment went to a single company, China-based Blued, a Grindr-style hookup app for gay men.

In 2017, the bulk of capital went to Chinese mobile dating app Tantan, and in 2014, Beijing-based matchmaking site Baihe raised a staggering 0 million. S., we are seeing an assortment of startups raising smaller rounds, but no big disclosed financings in the past three years.