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This has encouraged key players in the online dating services market to come up with lucrative offers for this plan to increase the subscription rate.

For instance, Tinder and e Harmony provide remunerative offers to customer opting for quarterly subscription after more than one iteration. Key market trends, growth factors, and opportunities 4.4.2.

The dating service industry has exhibited strong growth in terms of sales, and has been evolving continuously over the past couple of decades.

This is attributable to rise in number of singles around the globe, especially in North America, Europe, and Asia-Pacific. Key market trends, growth factors and opportunities 7.2.2.

Market size and forecast, by subscription

Key market trends, growth factors and opportunities 7.4.2.

Among millennials, more than 30% of the population has revealed that they did find their life partner through online dating sites. Majority of the customers looking out for non-monogamous relationship 3.4.2. Fraudulent accounts resulting in apprehension amongst its customers Key market trends, growth factors, and opportunities 4.2.2.

North America is being considered as the matured market for online dating services industry. Moreover, the region has higher rate of internet penetration with 80% of the service sector going online for the sake of convenience and time value.

As per 2016 stats, around 44 million users stay active on various online dating services apps and sites in North American.

Moreover, certain millennials who prefer nonmonogamous relationships over long-term commitments, social dating sites such Tinder and OKCupid serve as ideal platforms. Unpaid customers are being offered with limited access & features 3.4.3. Social media marketing: One of the effective ways on promoting services and gaining fast traction amongst its target customers

Get more information on this report : Request Sample Pages Region wise, the online dating services market analysis is initiated across North America, Europe, Asia-Pacific, and LAMEA. population accounts for higher number of singles, which turns out be the customer base for various online dating services providers. Rise in number of millennial populations provides immense opportunity for global online dating service market 4.1.

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